Stop Fighting With Big-Tech

Stop Fighting With Big-Tech To Remove Negative Customer Reviews My clients hate disputing negative online reviews with Big Tech. They say Google & the other major review players always take so long to respond … always side with the consumer … always waste everyone’s time. My answer? Stop. Don’t waste your time ATTEMPTING to dispute…
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How to Stop Google Search Advertisers From Stealing Your Business Without Spending a Fortune

How to Stop Google Search Advertisers From Stealing Your Business Without Spending a Fortune The biggest complaint I hear from clients is that their competitors are STEALING their business through Google Ads. Customers search their business’s name, click on the first search result, and that “result” was a competitor’s ad … “How can someone advertise…
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People Write Online Reviews

People Write Online Reviews On Other Sites Besides Yelp & Google Yes, it’s true. People write reviews on Yellow Pages, City Search, Four Square, and other review platforms. Do you know your business’s overall online reputation … is it 3.2 stars? 4.5 stars? 5 stars? Chances are you probably don’t know. I’ve found that most…
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Could This Be The Reason Why Your Business Isn’t Growing?

Could This Be The Reason Why Your Business Isn’t Growing? Have you ever read an ad and thought to yourself, “what did I just read?” The ad was incoherent. You had to re-read sentences because of grammatical errors. And yet, those same businesses think they are doing a fantastic job in the marketing department ……
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Here’s How to NOT Make Your Prospects Hate You

Here’s How to NOT Make Your Prospects Hate You Do NOT write an ad with a specific offer and point it to your business’s homepage. Think I’m crazy? Next time you Google a product or service and click on that enticing ad at the top with a hard-to-resist offer … only to be led to…
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Secrets of a Small Business Owner

Secrets of a Small Business Owner Who Got His Story on Top News Sites Hint: He DIDN’T hire a top PR firm for $10,000+ per month. Let’s face it … good PR is fantastic for your business. But what if a journalist doesn’t believe that your story is worthy of news coverage? Or, worst of…
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You Can’t Build a Household Brand By Copying Household Brands

You Can’t Build a Household Brand By Copying Household Brands Stop trying to copy the communication strategies of major brands. You’re not Nike … Apple … Uber … or any other enormous brand that pops into your head. Most people believe that if major corporations are implementing a specific strategy, then surely it must be…
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Get Your Offer In Front of Those Who Are Ready To Buy

Get Your Offer In Front of Those Who Are Ready To Buy … Without Draining Your Bank Account If you’re like most people, then you use Google when you’re looking to buy a product or service. You might Google looking for accountants, house cleaners, plumbers, real estate agents, restaurants, & more. My clients love to…
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Some Straight Talk About Turning Your Business Into a Household Name

Some Straight Talk About Turning Your Business Into a Household Name Believe it or not, turning your business into a household name ISN’T that hard. So often, I see business owners spend their entire ad budget on one marketing channel … one radio show, one newspaper, or one magazine … and then scratch their heads…
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Digital Advertising Is A Rip-Off

“Digital Advertising Is a Rip-Off!” You tried digital advertising on your own. You failed miserably. And now you maintain the notion that ALL digital advertising is one big waste of money. I had one prospect … a local business … tell me that (1) digital ads are a waste, and (2) it makes no sense…
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