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using your customer's reviews to advertise your pest control company

When you are running a pest control company, advertising can be tricky. You need to stay on top of your marketing game, and you also need to always be on the lookout for new ways to reach your audience. You also need to look for ways to stand out from the competition and win a greater portion of the market share. 

One of the best tools to leverage for advertising your pest control company is your own reviews. Your customers have hopefully provided you with some valuable, positive feedback. The trick is to use this feedback for gaining new customers and bolstering the reputation of your business. 

This can be done using a cyclical approach. First, you need to create satisfied customers and their glowing reviews. Then, you need to use these reviews to advertise your business and gain new customers looking for the same positive experiences. Lastly, you need to be sure that these new customers are pleased enough with your services to leave their own great reviews. 

Here, we’ll go through each step in detail so you can create a plan to maximize the effects your customer reviews can have. We’ll also go over the challenges that can come with the review management process and how to overcome them. But first, let’s discuss why these reviews are so impactful to begin with.

Why are reviews so important to advertising my pest control brand?

So what makes reviews so powerful? Customer reviews are one of the most reliable pieces of information that customers use when making purchase decisions. This is especially true when they are researching an intangible service like pest control. 

First, customer reviews are seen as non-biased opinions of your brand. Customers trust these reviews as they come from a third party with no vested interest in seeing your business succeed. They are impartial, honest, and paint an accurate picture of the services that you have provided.

Second, the frequency that researching browsers look at reviews alone makes them essential to your business. Nearly ninety percent of customers read reviews before making a purchase decision. This is a staggering number. It also means that the reviews you have on your site, as well as third-party review sites, could make or break your sale to a potential customer. 

One unique feature that also makes reviews so integral to your marketing is the ability to engage with your customers. Many times you can respond to their reviews to deepen their relationship with your brand. It also gives you the ability to gather valuable feedback to improve your services or invest more in aspects that garner more attention from customers. 

Making sure you have regular reviews is important to making sure your brand is seen as relevant and reliable. These are snapshots of your services that your customers will trust when deciding on pest control services. And far more likely than not, customers are going to seek out reviews when researching so making sure you have plenty of positive ones can be vital to your success.

How can I get my pest control customers to leave reviews?

advertising your pest control company with your customer reviews

The most important part of this process is getting reviews from customers in the first place. But how do you get your customers to take the time out of their busy days to leave your business a review? And how can you ask and remind them to do so without being overbearing?

First and foremost, provide quality service that leaves them impressed. Go above and beyond in meeting their pest control needs. Offer helpful advice and tips to prevent future issues. And make sure you guarantee your services so they can have confidence in your business.

Friendly service is another key to customer satisfaction. These customers are welcoming you into your home to solve a problem that they are likely stressed about. Being reliable and trustworthy can go a long way in forging a more personal connection with them. This warm and fuzzy feeling will likely give them the encouragement they need to leave you a review.

After you have wowed your customers with your quality and friendly service, it’s time to ask for their review. You can simply request that they leave you one as you leave your appointment. Or, follow up a few days later to check out the results of your services and ask for a review then. 

There are other low-pressure ways that you can ask for reviews as well. An automated text message can make it quick and simple to leave a review on a mobile site. Or, send an email thanking them for their business that includes a link to seamlessly provide their review. 

What can I do about negative reviews?

Avoiding negative reviews is just as essential as collecting positive ones. This is especially true if you are just starting out and don’t yet have a strong foundation of positive reviews to bolster your ratings. So how do you make sure negative reviews don’t appear on platforms, damaging your precious reputation?

When you are managing a business, you have to wear many hats. You likely don’t have time to review and respond to each and every review that pops up from customers. You also probably don’t have the time to vet each one to make sure they are positive. However, 94 percent of customers refuse to consider a business with negative reviews. So avoiding them is vital.

That’s where a review management service comes in. This can give you a chance to avoid those negative reviews as well as remedy the situation. By providing an alternate means for negative feedback, you can receive it privately. This will allow you to turn a dissatisfied customer into a satisfied one by correcting any issues that they had with their service.

How do I use reviews to engage with my pest control customers?

how customer reviews can be used in pest control advertising

Your customer's reviews are a great opportunity to engage with them. Their feedback, along with your responses can facilitate great dialogue. Plus, it shows potential customers that you are attentive and put in the extra effort to provide stellar service. 

When responding to reviews, your verbiage should be friendly and match the tone of the reviewer. Addressing them by name and reiterating something that they included in their review shows that you really read it carefully. Thank them for their business and for taking the time to leave a review. 

Responding to reviews can also be a good chance to encourage repeat business. Let customers know that you are there for them should they need your services in the future.

Seeing that you actively respond to reviews can encourage other customers to leave their own reviews. It also shows potential customers that you value the business of your current ones. This can be an arduous task to keep up with so automating your review management will allow you to use this strategy to its fullest potential. 

How can I use my reviews to advertise my pest control business?

Now that you have collected some glowing reviews and have a response strategy in place, it’s time to share them with the world. Using your reviews in your marketing materials and advertising campaigns can help build your brand’s reputation. Plus, they will expose your reviews to an audience that hasn’t yet actively looked for them.

You are likely collecting reviews through a variety of platforms. Search engines like Google are a popular place for customers to leave reviews. However, many also leave them on sites like Home Advisor, Angi, and Yelp. So how do you gather your best reviews and get them in front of as many eyes as possible? 

Your website should feature your best reviews prominently. A dedicated page or rotating display is a great way to show them off. Make sure you indicate which third-party site the review is from to retain credibility.

Social media is another great place to share your reviews with your audiences. Screenshots are perfect to include as advertising images. Or, when you get a particularly awesome review, create a post to share it with your followers. 

Traditional advertising strategies can benefit from your online reviews. Include snippets on flyers and brochures. Add your Google star rating or Better Business Bureau grade on signage for a quick indicator of the quality of your service. 

Make sure the reviews you send are updated and relevant. If you have seasonal business trends, focus on reviews regarding those specific services. For example, if spring is approaching, shift your focus to advertising with reviews that applaud your insect control services.

Advertising with your reviews should be done in an authentic way with humility. Convey the tone that you are grateful for your customer’s feedback and proud of the service that you provide. Alongside your other advertising materials, your reviews will enhance your brand reputation and show why you’re better than the competition.

How Advertising Your Pest Control Company With Reviews Can Mean Big Results

using reviews from customers to advertise your pest control business

Few things are as powerful to an on-the-fence consumer as the reviews and recommendations of others. Making sure your review management plan is as effective as possible can mean big things for your business. It can help you grow your customer base and significantly improve your brand’s reputation. 

Your customer reviews should be seen as an asset that can be used to speak for your top-notch service. Making sure to solicit them successfully, engage with them, and prevent negative ones can garner impressive results. Plus, they can be used to add credibility to advertising and expose you to a greater audience. 

And you’ll gain many new customers that you can wow with the service that they’ll gush about in your next reviews!


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