Some Straight Talk About Turning Your Business Into a Household Name
Believe it or not, turning your business into a household name ISN’T that hard.
So often, I see business owners spend their entire ad budget on one marketing channel … one radio show, one newspaper, or one magazine … and then scratch their heads when prospects have never heard of them.
The truth is that you don’t need everyone in your community to know about you and your business … not everyone needs your products or services. You only need to reach those who matter, i.e., those who are going to pull out their checkbooks.
Here are 3 things that you must do so you can take your business out of obscurity with those who matter:
(1) Understand what data can do for you. I know big data can be scary, but targeting capabilities allow you to only pay for ads that are seen by those who might be interested in your product or service. Why pay for ads that are viewed by those who would NEVER buy from you?
(2) Be open to trying different digital ad platforms. Facebook is important, but it’s NOT the end-all and be-all. Chances are you should either couple your Facebook ads with another ad platform ... or another platform might even produce better results!
(3) Be able to pinpoint good copy from bad copy. Have you ever seen an ad with such terrible writing that you do a double take? Learn WHY you did a double take so you NEVER write an ad like that! You want your copy to be memorable … your prospect should stop in his or her tracks to read what you have to say because it’s impactful, not awful.
My communications agency, Ascendyn, helps businesses ascend their story into the spotlight with innovative communications strategies. If you want help or just have questions, feel free to reach out any time!
Austin is the CEO & Founder of Ascendyn. He uses direct response copywriting techniques as a way to increase the ROI of his clients.