Here’s How to NOT Make Your Prospects Hate You

Hand sketching sales or revenue funnel marketing concept with white marker on transparent wipe board.
Do NOT write an ad with a specific offer and point it to your business’s homepage.
Think I’m crazy? Next time you Google a product or service and click on that enticing ad at the top with a hard-to-resist offer … only to be led to a random homepage that leaves you searching for your offer … note what happens next.
You click the “back” button.
Every time.
One of my prospects didn’t understand why his ads weren’t performing well until I explained the idea of sales funnels …
Advertising 25% off your product or service? Allow the prospect to RECEIVE that 25% off coupon!
Advertising a free consultation? Allow the prospect to schedule a call!
The idea sounds great, but are sales funnels really worth the extra work?
Yes.
Without an effective sales funnel, you can kiss your ad budget goodbye.
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Austin Yack

Austin is the CEO & Founder of Ascendyn. He uses direct response copywriting techniques as a way to increase the ROI of his clients.

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