Do NOT write an ad with a specific offer and point it to your business’s homepage.
Think I’m crazy? Next time you Google a product or service and click on that enticing ad at the top with a hard-to-resist offer … only to be led to a random homepage that leaves you searching for your offer … note what happens next.
You click the “back” button.
One of my prospects didn’t understand why his ads weren’t performing well until I explained the idea of sales funnels …
Advertising 25% off your product or service? Allow the prospect to RECEIVE that 25% off coupon!
Advertising a free consultation? Allow the prospect to schedule a call!
The idea sounds great, but are sales funnels really worth the extra work?
Without an effective sales funnel, you can kiss your ad budget goodbye.