Here’s How to NOT Make Your Prospects Hate You
 
 
 
Sales Funnel
Do NOT write an ad with a specific offer and point it to your business’s homepage.

Think I’m crazy? Next time you Google a product or service and click on that enticing ad at the top with a hard-to-resist offer … only to be led to a random homepage that leaves you searching for your offer … note what happens next.

You click the “back” button.

Every time.

One of my prospects didn’t understand why his ads weren’t performing well until I explained the idea of sales funnels …

Advertising 25% off your product or service? Allow the prospect to RECEIVE that 25% off coupon!

Advertising a free consultation? Allow the prospect to schedule a call!

The idea sounds great, but are sales funnels really worth the extra work?

Yes.

Without an effective sales funnel, you can kiss your ad budget goodbye.

Austin Yack

Austin is the CEO & Founder of Ascendyn. He uses direct response copywriting techniques as a way to increase the ROI of his clients.
Austin Yack
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