Have you ever read an ad and thought to yourself, “what did I just read?”
The ad was incoherent.
You had to re-read sentences because of grammatical errors.
And yet, those same businesses think they are doing a fantastic job in the marketing department … all while seeing ZERO results.
The hard truth is that your copy is probably ineffective.
I know, I know. Everyone says “it’s all about the targeting.”
True, sort of.
You can target all you want, but if your ideal client won’t take a few seconds to read your ad, then you wasted your money.
My clients work with me because I focus on the quality of the messaging.
Direct response copywriters are salespeople … we just prefer ink!