If you’re like most people, then you use Google when you’re looking to buy a product or service. You might Google looking for accountants, house cleaners, plumbers, real estate agents, restaurants, & more.
My clients love to advertise on Google because the ads are intent-based. The goal? Make sure your ad appears at the very moment someone is ready to purchase your product or service!
Here are three reasons why Google Ads can dramatically benefit your business:
(1) INTENT-BASED ADS: Unlike other digital ads, Google Ads have user intent. Advertising house cleaning services? Promote a 10% off coupon at the top of the Google search results. Professional services? Advertise a free consultation in the search results right above your competition.
(2) PAY PER CLICK: Pay only if someone clicks on your ad. Stop wasting your ad spend showing your ads to those who aren’t even interested. If someone takes the time to Google your product/service and clicks on your ad, there is a much higher chance that they will convert in comparison to other types of ads.
(3) GOOGLE REWARDS GREAT ADS: Google rewards advertisers if they have a fantastic ad and people respond well to it. Yes, Google will rank you higher than those who might even be willing to pay more … they want to look good, too.
If you want help or just have questions, email me at firstname.lastname@example.org or send me a message.